~ As a part of the ride, over 500 Yamaha customers participated in the Beach Clean-Up Activity in Chennai ~
~ Greater Chennai Corporation workers felicitated for their commitment towards clean beaches ~
Chennai, 21st August 2022: Following the recent launch of the 3rd version of its stimulating “The Call of the Blue” brand campaign, Yamaha Motor India Group of companies (YMIG) conducted the ‘Save the Blue Ocean’ Ride to celebrate the ‘Madras Day’. The activity was organized in association with the Tamil Nadu Government, the Greater Chennai Corporation (GCC), and Bhumi – Non-Government Organization.
The ‘Save the Blue Ocean’ Ride was a Beach Clean-up activity that was organized at the Elliot’s Beach in Besant Nagar. More than 500 customers from the Yamaha ‘Blue Streaks’ Rider community in Chennai, volunteered for this noble cause, which proved to be highly successful. As a part of the activity, a felicitation ceremony was also arranged, wherein Mr. Eishin Chihana, Chairman, YMIG, and Ms. Sneha D, Regional Deputy Commissioner, Greater Chennai Corporation (GCC) – South, thanked the GCC Workers for their dedication towards keeping the beach area clean on a daily basis.
Speaking on the occasion, Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of companies said, “As part of our commitment to contribute to a cleaner nation and a sustainable environment, we are proud to have organised a beach clean-up effort, with support from the Tamil Nadu State Government and the Greater Chennai Corporation. Through this activity, we hope to raise awareness on creating pollution free surroundings, ultimately benefiting the young generations that follow us. We will continue to take up similar initiatives under The Call of the Blue brand campaign through our Blue Streaks rider community and raise awareness of the benefits of clean and green environment in line with the company’s vision.”
Yamaha also organized fun filled customer centric activities and games, which was followed by a thank you message for the Yamaha riders. Going forward, the company aims to organize similar environment restoration activities across India, with a view to spread awareness on creating a sustainable environment for future generations.
About Yamaha Motor India group of companies
Yamaha Motor made its initial foray into India in 1985 as a joint venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise State-of-the-art plants at Surajpur (Uttar Pradesh) and Kanchipuram (Tamil Nadu). The infrastructure at these plants supports the production of motorcycles and parts for the domestic as well as overseas markets.
YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in the development, sales & marketing of its products and overall business planning & regional control respectively.
Presently, its product portfolio includes YZF-R15 version 4.0 (155cc) with ABS, YZF-R15S version 3.0 (155cc) with ABS, MT-15 (155cc) version 2.0 with ABS; Blue-Core Technology-enabled models such as FZ 25 (249cc) with ABS, FZS 25 (249cc) with ABS, FZ-S FI (149cc) with ABS, FZ-FI (149cc) with ABS, FZ-X (149cc) with ABS, AEROX (155cc) with ABS and UBS enabled scooters like Fascino 125 FI Hybrid (125cc), RayZR 125 FI Hybrid (125cc), Street Rally 125 FI Hybrid (125cc).
