WATCH MUSIC VIDEO FOR \u201cNOT CUTE ANYMORE\u201d<\/p>\n\n\n\n
Photo Courtesy of BELIFT LAB<\/p>\n\n\n\n
SEOUL \u2013 November 24, 2025 \u2013 ILLIT return with a bold new image unlike anything fans have seen from them before. No longer defined by cuteness alone, the group marks an exciting turning point with their 1st Single Album NOT CUTE ANYMORE, signaling the beginning of a striking transformation. Listen to the album HERE.<\/p>\n\n\n\n
The lead single \u201cNOT CUTE ANYMORE\u201d is a reggae-infused pop song that candidly conveys the desire to be seen as more than just \u201ccute.\u201d The lyrics\u2014woven in part with the members\u2019 own tastes and personalities\u2014offer a glimpse into the many sides of their true selves. Minimalist production paired with ILLIT\u2019s pure, conversational vocal tones makes the track instantly captivating\u2014especially the repeated chorus line, \u201cI\u2019m not cute anymore,\u201d which lingers long after the song ends.<\/p>\n\n\n\n
The track is produced by Jasper Harris, known for chart-topping hits including Jack Harlow\u2019s Billboard Hot 100 No. 1 single \u201cFirst Class\u201d and his contributions to the Grammy-nominated Montero by Lil Nas X. Singer-songwriters Sasha Alex Sloan and Youra also participated in composing and writing, further expanding the album\u2019s musical depth.<\/p>\n\n\n\n
For their B-side track \u201cNOT ME,\u201d American producer duo Pebbles&TamTam\u2014recognized for the viral hit \u201cPINK LIKE SUKI\u201d\u2014bring their signature playful energy to create a spirited pop track. ILLIT members YUNAH, MINJU, and MOKA contributed to the lyrics, adding a personal touch to the writing of the track.<\/p>\n\n\n\n
The accompanying music video captures ILLIT as they declare a dramatic \u201cbreakup\u201d with cuteness itself. Mixing reality with whimsical fantasy, the video keeps viewers fully engaged as the members stand before a pink tombstone marked \u201cCUTE IS DEAD,\u201d determined to move on\u2014only to end up hilariously battling unexpectedly adorable creatures. From stone-faced dancing that ends with a fall off the stage to a chaotic sports-car chase that concludes with their arrest, the video is filled with witty, entertaining scenes.<\/p>\n\n\n\n
ILLIT\u2019s limitless charms shine through in their diverse styling. Seamlessly shifting between kitschy, chic, and cool concepts, the members reveal a version of ILLIT that resists a single definition. Ironically, despite their vow to reject cuteness, it still slips out naturally in everything they do\u2014adding a delightful twist to the narrative.<\/p>\n\n\n\n
The glimpses of choreography in the music video heighten anticipation for their upcoming performances. Their controlled movements and expressionless synchronicity atop a disco ball exude refined confidence, while the addictive head-bobbing sequence and the members\u2019 expressions changing every beat in sync with their hand gestures deliver standout \u201ckilling moments\u201d that showcase the group\u2019s growing expressive range and artistry.<\/p>\n\n\n\n
With their signature charm reimagined and their confidence on full display, ILLIT are ready to step into a new era\u2014one that is more than just cute.<\/p>\n","protected":false},"excerpt":{"rendered":"
WATCH MUSIC VIDEO FOR \u201cNOT CUTE ANYMORE\u201d Photo Courtesy of BELIFT LAB SEOUL \u2013 November 24, 2025 \u2013 ILLIT return with a bold new image unlike anything fans have seen from them before. No longer defined by cuteness alone, the group marks an exciting turning point with their 1st Single Album NOT CUTE ANYMORE, signaling […]<\/p>\n","protected":false},"author":1,"featured_media":37315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37314","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/talksofcity.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-25-at-6.36.59-PM.jpeg","_links":{"self":[{"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/posts\/37314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37314"}],"version-history":[{"count":1,"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/posts\/37314\/revisions"}],"predecessor-version":[{"id":37316,"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/posts\/37314\/revisions\/37316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/media\/37315"}],"wp:attachment":[{"href":"https:\/\/talksofcity.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37314"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37314"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}