{"id":37234,"date":"2025-11-22T21:20:55","date_gmt":"2025-11-22T15:50:55","guid":{"rendered":"https:\/\/talksofcity.com\/?p=37234"},"modified":"2025-11-22T21:20:59","modified_gmt":"2025-11-22T15:50:59","slug":"matter-strengthens-its-nationwide-footprint-with-chennai-launch-to-set-up-its-first-experience-hub-in-tamil-nadu-giving-riders-access-to-matter-aera-indias-first-geared-electric-mo","status":"publish","type":"post","link":"https:\/\/talksofcity.com\/?p=37234","title":{"rendered":"MATTER Strengthens Its Nationwide Footprint with Chennai Launch, To Set Up its First Experience Hub in Tamil Nadu giving riders access to MATTER AERA \u2013 India\u2019s First Geared Electric Motorbike"},"content":{"rendered":"\n

Chennai, 14th November 2025<\/strong> \u2013 Chennai doesn\u2019t just move, it endures, evolves, and powers ahead. Known for its engineering prowess and deep-rooted connection with automobiles, the city has long been at the heart of India\u2019s mobility story. Today, that legacy takes a new turn with the launch of the AERA 5000+<\/strong>, India\u2019s first geared electric motorbike. The launch marks a major moment for MATTER<\/strong>, the electric mobility powerhouse behind the AERA. The company now brings its flagship motorbike to Tamil Nadu\u2019s capital Chennai.<\/p>\n\n\n\n

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Designed and built entirely in India, the AERA introduces HyperShift<\/strong>, a 4-speed manual gearbox developed specifically for electric motorbikes. It brings back the joy of shifting gears, something riders have always loved while delivering the quiet power, smooth torque, and efficiency of an electric.<\/p>\n\n\n\n

Priced at an introductory \u20b91,93,826 (ex-showroom)<\/strong>, the AERA is open for bookings at <\/a>www.matter.in<\/strong><\/a>. The launch comes as Chennai gears up for the year-end travel season, when road trips, weekend getaways, and city rides pick up pace across the coast.<\/p>\n\n\n\n

\u201cChennai has always been a city that understands performance, from its automotive heritage to its everyday commuters who know their machines well,AERA represents a shift from adoption to evolution in India\u2019s EV story. For Chennai, it\u2019s more than just an electric bike; it\u2019s the meeting point of engineering, endurance, and emotion. With our indigenous gearbox, liquid-cooled powertrain, and connected intelligence, we\u2019re delivering an experience designed for riders who love control as much as comfort.\u201d<\/em> <\/strong>said Arun Pratap Singh, Founder & Group COO, MATTER.<\/strong><\/p>\n\n\n\n

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\u201cTamil Nadu is already a manufacturing powerhouse, now it\u2019s time to make it an EV powerhouse too.. It is a proud moment to bring MATTER\u2019s revolutionary experience to Chennai. The city is ready for a new chapter in sustainable mobility and with the AERA, we are offering something that blends performance, innovation, and sustainability like never before. <\/em>To bring the AERA experience closer to the city\u2019s riders, customers can visit the Experience Centre at Perumbakkam<\/strong>\u201c <\/strong>added Mrs. Aruna Das, Dealer Principal, MATTER Experience Hub, Chennai<\/strong><\/p>\n\n\n\n

The AERA 5000+<\/strong> is also India\u2019s first electric bike to come with a Lifetime Battery Warranty<\/strong>, ensuring peace of mind for riders whether they\u2019re gliding through Mount Road, cruising on the ECR, or navigating weekday traffic.<\/p>\n\n\n\n

MATTER\u2019s in-house approach from designing the powertrain and battery to building the gearbox and software gives it complete control over quality and performance. Built for Indian roads, weather, and riding habits, the AERA is designed to handle every condition thrown its way.<\/p>\n\n\n\n

MATTER AERA \u2013 Shift. Twist. Thrill.<\/strong><\/p>\n\n\n\n

With Chennai now joining the AERA journey, MATTER continues to redefine how India rides, where electric meets gears and technology meets control. Now, it\u2019s Chennai\u2019s turn to take the shift forward.<\/p>\n\n\n\n

For queries walk into the Matter Motors Experience Hub located at  Plot No \u2013 24 &25, Sholingannallur Main Road, Santi Nagar Layout, Perumbakkam, Chennai, Tamilnadu – 600100<\/p>\n\n\n\n

Key Features of the AERA 5000+:<\/strong><\/p>\n\n\n\n

    \n
  • HyperShift gearbox<\/strong> \u2013 4-speed manual transmission with 3 ride modes for total control<\/li>\n\n\n\n
  • Liquid-cooled powertrain<\/strong> \u2013 Keeps the motor performing smoothly in Chennai\u2019s heat and humidity<\/li>\n\n\n\n
  • Smart 7\u201d touchscreen dashboard<\/strong> \u2013 Navigation, music, ride data, and wireless OTA updates<\/li>\n\n\n\n
  • 5kWh battery pack<\/strong> \u2013 Certified range of up to 172 km, IP67-rated for dust and water protection<\/li>\n\n\n\n
  • 5amp Charging <\/strong>\u2013 Charge anywhere with a hassle-free on-board charger and gain access to more than 1lakh+ charging points.<\/li>\n\n\n\n
  • Fast acceleration<\/strong> \u2013 0 to 40 km\/h in under 2.8 seconds<\/li>\n\n\n\n
  • Safety and comfort<\/strong> \u2013 Dual disc brakes with ABS, dual suspension, and park assist<\/li>\n\n\n\n
  • MATTERVerse mobile app<\/strong> \u2013 Live tracking, remote lock\/unlock, and ride history<\/li>\n\n\n\n
  • Smart key<\/strong> \u2013 Keyless start and unlock<\/li>\n\n\n\n
  • Low cost of ownership<\/strong> \u2013 Just 25 paise per kilometre, saving up to \u20b91 lakh over three years of daily riding.<\/li>\n<\/ul>\n\n\n\n

    About MATTER<\/strong><\/p>\n\n\n\n

    MATTER Motor Works, an electric mobility startup founded in January 2019 in Ahmedabad, is redefining the future of mobility with its \u201cInnovate in India\u201d approach. Committed to building an independent EV ecosystem, MATTER explores every facet of electric mobility to drive India towards a sustainable future. Its flagship product, AERA, World\u2019s first manufactured geared electric motorbike, has been recognized as the \u201cEditors\u2019 Choice Electric Motorcycle of the Year\u201d by Top Gear India, alongside prestigious accolades like \u201cEV Bike of the Year 2025\u201d by ACKO Drive and “Innovation Startup of the Year” at the Outlook Business Spotlight Awards.<\/p>\n\n\n\n

    Powered by a team of over 600 innovators, MATTER is at the forefront of cleaner mobility through in-house technology and groundbreaking innovations. With over 350 patent filings and 75 granted patents, spanning powertrain, liquid cooling, battery management, gearbox technology, charging infrastructure, and manufacturing automation, MATTER is shaping the evolution of India’s EV landscape\u2014driving the nation towards energy independence.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Chennai, 14th November 2025 \u2013 Chennai doesn\u2019t just move, it endures, evolves, and powers ahead. Known for its engineering prowess and deep-rooted connection with automobiles, the city has long been at the heart of India\u2019s mobility story. Today, that legacy takes a new turn with the launch of the AERA 5000+, India\u2019s first geared electric […]<\/p>\n","protected":false},"author":1,"featured_media":37240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37234","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/talksofcity.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-12.40.38-PM.jpeg","_links":{"self":[{"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/posts\/37234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=37234"}],"version-history":[{"count":1,"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/posts\/37234\/revisions"}],"predecessor-version":[{"id":37252,"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/posts\/37234\/revisions\/37252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=\/wp\/v2\/media\/37240"}],"wp:attachment":[{"href":"https:\/\/talksofcity.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=37234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=37234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/talksofcity.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=37234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}